Gandhi Jayanti Gond Artwork from Iteeha

Mahatma Gandhi and the symbolic “Three" Monkeys” - “See no evil, hear no evil, speak no evil” depicted in traditional Gond style.

As varied are the regions of India, so are their individual arts, folklores and cultures – and the team at Iteeha seek to pay homage to these creators and innovators! Iteeha, inspired by its Sanksrit meaning of ‘According to Tradition’, seeks to uphold the spirit of these folk arts and crafts of India, through special workshops and design that stay true to the essence of each art form.

The beauty of Indian folk art lies in the stories they so eloquently describe. Inspired by their local surroundings, inspirations and mythologies, folk artists poured their world onto their art, such as the cloth-based scroll Odisha Pattachitra paintings featuring Lord Jagannath to the red ochre huts of Maharashtrian Warli painting featuring their take on nature and man to the hand embroidery artisans who create entire new landscapes and intricate details that make one exclaim in awe to the richly forested motifs and the rich Hindu epics that Kalamkari artists bring to life. Today, these skills are in grave danger as mindless urbanization is driving these traditional communities to explore newer ways of sustenance.

Working with artisans directly and staying true to the process and materials of each art form are at the heart of Iteeha. Since inception, Iteeha has been a design consultancy and an educational platform where they impart knowledge of India’s fertile arts and crafts through workshops and design.

Indian folk art is a living, breathing symbol of a rich culture; it’s not just cemented in the past but is dynamic. At Iteeha, they bringing this reminder of a rich history and heritage back to life!